Brand & Digital Marketing
We believe in the magic of harnessing commonalities, finding inspiration in other brands, industries, technologies, people, culture, and media. We use those insights to create exceptional brands marketing programs.
Brand Strategy
There are other definitions, but in our view, a brand is an emotional connection that drives differentiation and decision-making. Yes, a brand has physical traits, but the emotional traits galvanize culture internally and inspire loyalty externally.
Digital Marketing
Strategy is nothing without execution. Commonal is not a consultancy that walks away after strategy is delivered. We execute with a curated network of the best practitioners in the business.
What we do…
Discovery
Brand, competitive and cultural landscape research
Audience research and personas
Strategy
Brand and campaign strategy
Messaging platforms
Marketing and media planning
Creative
Brand identity, animation and guidelines
Concepting and creative production
Websites and landing pages
Websites
Project leadership
Information architecture and UX design
Development, QA and analytics
Video & Film
Concepting and pre-production
Original productions
Post-production and motion graphics
Campaign Management
Paid media activation
CRM integration
Performance analytics
Client Experience
* A selection of client partners from my agency career.
“Eric is one of the truly rare finds in the marketing business. He is an incredible leader with a keen eye for superior strategy and creative.”