Advocacy & Public Affairs
Public Affairs is a cornerstone of brand building. Customer loyalty is a start, but when brands empower their audiences to advocate, they create influence that matters.
What we do…
Advocacy Brands
Strategy, identity, and positioning for associations, coalitions, campaigns and corporate initiatives
Grassroots
Advocate engagement programs, from the content strategy to execution using omnichannel Marketing Automation platforms.
Websites
Project leadership for teams with limited time and experience with information architecture, user experience design, development, quality assurance, analytics and SEO.
Digital Media
Digital media strategy across search, social media and programmatic, whether your content is video, audio or traditional.
Public Education
From concepting through active management, we create inspired strategies and produce content for online, video and audio channels.
SEO
Search is the most underrated medium in advocacy. It is the common ground for reaching “the undecideds” and journalists with credible, authoritative information.
Client Experience
* Full disclosure, this is a selection of client partners from my agency career.
“I worked with Eric for a decade and cannot recommend him highly enough. Eric is a master marketer and brand builder, but his work ethic and can-do attitude are second to none.”