Our Ethos: Common Ground is Anything but Common

While the visible world is amazing, it’s the invisible forces that amaze us.

The gravity between the sun and the planets. The bonds between atoms.

The emotions that drive us to identify with brands and support causes.

The trust between business partners.

Imagine if you could see the spark when two people lock eyes. Would it look like the heat haze above a campfire?

Commonal exists to reveal and harness invisible forces for the benefit of brands.

We uncover insights that lead to strategies, partnerships, tools, and tactics.

We do it by meeting you on common ground and inviting your audiences to join.

Common ground is anything but common – it’s where the exceptional takes place.