Move with Intelligent Speed

Commonal is a marketing consultancy with extensive practical experience in brand strategy, creative, and technology.

Our deep experience and broad skill let us move with intelligent speed because we have yet to meet a client with the luxury of time. The world waits for no one.

Indifference is the root of inaction.

We solve for indifference.

Brands that fail to resonate suffer through ineffective campaigns, low engagement, donor fatigue, customer churn, and stagnant revenue. The answer lies in the hidden commonalities that only experience can reveal — commonalities that exist between people, brands, and marketing solutions.

Our Work

The Rebirth of Local TV News in Cayman

Delivering a Win for Wraparound Hockey

Rebranding the Art & Science of Alliances

About the founder

Commonal was created by Eric Gilbertsen, an agency executive of more than 25 years advising clients at the intersections of brand, technology, digital marketing, and public affairs.

Eric is truly exceptional. A strategic thinker, bold decision-maker, and extremely kind individual, Eric brings out the best in others. His leadership and vision consistently drove success for his clients and his genuine care for others makes him a joy to work with.
— Avelyn Austin, EVP at REQ