Delivering a Win for Wraparound Hockey

Challenge.

Wraparound Hockey had long been known for making the best hockey stick blade protectors money can buy. But with Amazon’s dominance and the decline in brick and mortar, online sales continued to underperform.

Solution.

We joined the Wraparound team and quickly assessed the business, the brand, and the competitive landscape. Finding commonalities with the best online retailers and behavioral economics principles, we designed and developed an all-new Shopify website.

Results.

3X increase in conversion rates

27X increase in sales revenue

*Indexed to protect proprietary financial data. Comparison of March 19–April 30, 2025 vs. the same period in 2024.

Is it just me, or does that sales chart look like a hockey stick?!

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Or, call Eric at (202) 841-8832 or schedule a meeting.