We solve for indifference.
Commonal is a marketing consultancy that improves results by increasing resonance. We curate insights and commonalities that fuel exceptional brand marketing and advocacy.
Indifference is the root of inaction.
Brands that fail to resonate suffer through ineffective campaigns, low engagement, donor fatigue, customer churn, and stagnant revenue. The answer lies in the commonalities that people and brands together.
Client Experience
About the founder
Commonal was created by Eric Gilbertsen, an agency executive of 25 years advising clients at the intersections of brand, digital marketing, and public affairs.
“Eric is truly exceptional. A strategic thinker, bold decision-maker, and extremely kind individual, Eric brings out the best in others. His leadership and vision consistently drove success for his clients and his genuine care for others makes him a joy to work with.”