Move with Intelligent Speed
Strategy + Unbound Execution
Commonal is a brand marketing consultancy that pairs embedded, fractional leadership with an activation network of top talent in research, creative, design, media and technology
We believe that winning brands are adept at finding commonalities in surprising places — brands, technology, media, culture and more.
Our deep experience and independent model allow us to move with intelligent speed. Because the world waits for no one. We address your most important challenges and opportunities as an extension of your team.
Indifference is the root of inaction.
We solve for indifference.
Brands that fail to resonate suffer through ineffective campaigns, low engagement, donor fatigue, customer churn, and stagnant revenue. The solution lies in commonalities — insights discovered when you understand people, brands, media, culture and more.
About Us
Commonal was founded by Eric Gilbertsen, an agency executive of more than 25 years. We're a carefully assembled team of experienced brand strategists, creatives, media experts and technologists who have led work for top brands, large and small.
We have the experience and chemistry you’d expect from people who have chosen to work together for a long, long time.